Final evaluation activity 5

How did you attract or address your audience?

My target audience is for teenagers and young adults, so I needed to design my magazine in a way which would attract this age group. The magazine was mainly aimed towards women, although no womanly colours such as pink were used so that it could also appeal to male audience. Because the majority of my audience would be women, I used a female model for the front cover who is of similar age to the target audience. I considered her as someone who would appeal to the female population, someone nice to look at without looking 'fake', a natural pose so it wouldn't put off the female readers and nice long blonde hair for the innocence look. I mentioned big artists/groups on the front cover which are well known for being liked by the female population in the UK. The contents is designed for my audience because it contains pages with mainstream artists/groups which they would be interested in, there is also 2 images to make the page look more interesting and for them to see which artists are featured most in the magazine.

 The language I have used in my interview for the double page spread would appeal to my audience because it is a relaxed tone, seeming more like a normal conversation rather than a formal interview. I feel this would match my target audience more because formal language and a formal interview would bore them more than a casual flowing conversation styled interview. The quotes that I pulled out of the interview and put into large are the quotes I felt would appeal to the target audience the most, and show the new artists in a good light to this audience, so therefore keeping the audience interested and getting the artist a new wider fan base. The interview represents the artist in a positive light, which will make the audience want to buy the magazine whenever she's featured in it again. I took my answers from my questionnaire for inspiration of what the target audience is looking for, so I could include these things and therefore make
my magazine attract the target audience successfully.
Overall, I think I have done a variety of things to attract the target audience that I chose for my magazine.